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Have you created a working title for your book? One of the most important elements of your upcoming book is the title. Creating a title or headline is the skill that you can use to boost leads and ultimately profits in your business and throughout the life cycle of your book.

You see, you get to use the same titling skills in creating your chapter titles, headings, section headlines, front and back cover titles, website headlines, ads, press releases and the list could go on. In fact this titling skill comes in handy where ever you need to hook attention, stir interest and create excitement for your book.

Now that you see the importance of title writing skills, just like any other skill practice makes perfect. You can get started now with building on your existing titling talent by creating the working title for your book.

It’s called a working title in the publishing industry because it’s subject to be changed by you or your publisher. Let me share an industry secret. One of the things successful authors now implement as soon as they decide their topic, they create a working title and begin to announce it. Yes, you did read that right. With the new Book Success Model, you can use your working title to announce your upcoming book for early leads, connections, and opportunities that come up because you let the right people know about it.

Before I get to those three ways to create your best working title and the Book Title Formula, here’s a quick action tip: Create your working title now! If not already, as soon as you select a book topic, create and begin testing your title. You don’t have to own a lab. Brainstorm a list of seven to ten titles. Choose the top three; then get the opinion of two or three close friends or family. Do the best you can with what you already know. There’s no grade to worry about.

Start using the one (title) that comes out on top. Then keep reworking and practicing your skills until its the best it can be. Read an article about titling, like the tips outlined for you in this tutorial. Implement what you learned quickly. Revise your working title, accordingly. Choose your top three. If its early in your project, don’t become to attached to any one title. I encourage you to do this little exercise at least three times during your book project, preferably in the beginning, middle and end. Trust me; you’ll be glad you did.

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